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In recent times, the manufacturing machinery industry has undergone a profound reorganization of its digital strategy. Several factors are behind this:
An increase in competition across the board, combined with a global trend towards premiumization (both in terms of product and machinery effectiveness), has pushed market players in the field into investing more and more in research and development
At the same time, the demand for simplicity has been increasing among industrial customers, while consumers are requesting more and more complex products with high-performing features, putting significant pressure on production costs
Indeed, to fulfil the evolving needs of the market and satisfy such diverse expectations, the manufacturing machinery industry is going through a major paradigm shift - from a vertical focus on hardware manufacturing to a horizontal Industry 4.0 strategy encompassing hardware, software, and services, where concepts such as smart manufacturing, data analysis, and Internet of Things become central
This is not just a restyling. On the contrary, it is a through and through rethinking of industrial manufacturing’s business model, head to toe, with far-reaching implications on its value chain.